Vitabrid

THE CHALLENGE

Vitabrid is a science-driven direct-to-consumer Korean skincare company with zero brand recognition in the US market. Our goal was to educate consumers on their complex patented science while building brand awareness and trust.

DESIGN SOLVE

Your skin puts in a 24-hour day. Now, your skincare does, too.Positioning our strategy upon this north star, we knew consumer education needed to be the highlight of our design solution. From developing a signature "copyright" stamp symbol to using simplified infographics to convey the complex bioscience behind the products, we built a website  for Vitabrid to enter the US market with a splash.

UI / UX

AGENCY: Superdigital

CREATIVE DIRECTION: Jenny Kim

COPY: Taylor Ehlis

RAW PHOTOGRAPHY: Vitabrid