THE CHALLENGE
Our team helped Riot Games bring their yearly Lunar New Year festival to life through a heartwarming brand kit that adorned every campaign touchpoint across the globe.
DESIGN SOLVE
We worked closely with publishing and marketing teams to capture the spirit of this beloved global holiday through the robust set of logos and branding adorned with traditional papercut layers of red, gold and jade. This Lunar New Year featured both rabbit & cat marks for specific regions, so our team designed a brand kit that would scale appropriately at every campaign touchpoint across the world.
Our team delivered a suite of static and animated assets that integrated seamlessly with Riot’s lineup of seasonal key visuals and scaled across digital, social and large format out-of-home applications. Fans reveled and delighted in a cohesive, deeply thematic and inviting brand presence to ring in the beloved holiday.
AGENCY: Thinkingbox
CREATIVE DIRECTION: Andy Burdin
ILLUSTRATION: Riot Games
ANIMATION: Thinkingbox
DEVELOPMENT: BOND
