The Quin Social Club

THE CHALLENGE

The Quin is a social club for a new age. Aiming to oust all pre-conceived notions about social clubs, The Quin’s aim was to target a diverse range of members, varying in age, race, gender, and accomplishment. Our marketing worked to bring this vision to life—a club where the best and brightest could come together to connect, play, and collaborate. Over the next few months, we would bring to life a social club that wouldn’t physically exist for the next year.

DESIGN SOLVE

Marketing efforts began by targeting Inaugural Members with specially crafted print materials. We chose a Tarot Card route to creatively enhance the mystery surrounding the new club. Each Inaugural Member was given a deck of Tarot Cards, containing 5 different calls to action to recruit the very first round of new members. These were distributed at The Quin’s first kickoff event. As the cards brought new members to the club, The Quin’s social presence built something tangible.