Veg: Plant-Based Companion


Strategy, Web, Mobile, UI/UX


Veg is the mobile app that helps you build a positive plant-based eating lifestyle. The project was started to fulfill an assignment at MassArt that called for the building of an interface that helped to either break a bad habit or build a positive habit. Seeing the positive impact going plant-based made on my health and wellbeing, as well as the struggles both myself and many of my peers have had in attempting to make this change, I decided to tackle it with a mobile app.

By utilizing a friendly and streamlined design coupled with a bright, clean aesthetic, everyone will want to use Veg to help them turn over a new leaf. Veg makes going plant-based simple by providing quick and easy tracking methods, suggesting foods and recipes, providing a support network, making eating out a breeze, and creatively rewarding progress.