Veg: Plant-Based Companion

TYPE

Strategy, Web, Mobile, UI/UX

OBJECTIVE

Veg is the mobile app that helps you build a positive plant-based eating lifestyle. The project was started to fulfill an assignment at MassArt that called for the building of an interface that helped to either break a bad habit or build a positive habit. Seeing the positive impact going plant-based made on my health and wellbeing, as well as the struggles both myself and many of my peers have had in attempting to make this change, I decided to tackle it with a mobile app.

By utilizing a friendly and streamlined design coupled with a bright, clean aesthetic, everyone will want to use Veg to help them turn over a new leaf. Veg makes going plant-based simple by providing quick and easy tracking methods, suggesting foods and recipes, providing a support network, making eating out a breeze, and creatively rewarding progress.

 
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