THE CHALLENGE
Vitabrid is a science-driven direct-to-consumer Korean skincare company with zero brand recognition in the US market. Our goal was to educate consumers on their complex patented science while building brand awareness and trust.
DESIGN SOLVE
Your skin puts in a 24-hour day. Now, your skincare does, too.Positioning our strategy upon this north star, we knew consumer education needed to be the highlight of our design solution. From developing a signature "copyright" stamp symbol to using simplified infographics to convey the complex bioscience behind the products, we built a website for Vitabrid to enter the US market with a splash.
AGENCY: Superdigital
CREATIVE DIRECTION: Jenny Kim
COPY: Taylor Ehlis
RAW PHOTOGRAPHY: Vitabrid